design > graphic arts / advertising
Different Perspectives in Design Thinking
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Globalization and digitalization are buzz words in contemporary society. They affect both our private and our professional lives. Society has become more diverse with easier access to information and to virtual platforms that gives us opportunity to be in touch with colleagues, friends, family, etc. at any time. A complex environment is emerging wherein internet of things and big data are being integrated with products, production systems, healthcare, and daily activity and play an important part in decision making. This has an impact on future designs and the role of designers. Responsible designers with a holistic perspective are needed.
The book highlights several aspects of design thinking such as Information Design and Critical Design. The meaning of culture, gender and disabilities are also discussed. The functions of Information Design are changing from 'showing the way', instruction manuals and graphic design. It will affect among others, healthcare technology, smart products and Industry 4.0. Design thinking perspective that includes users from the entire chain and from the producer to the end user of the product or service, is needed. This will also require gender and culture issues to be taken into consideration in designing products and services. Design thinking methods and critical aspects of design will contribute to an inclusive society.
Yvonne Eriksson obtained a PhD in Art History. Since 2009 she has held the chair in Information Design at Mälardalen University, Sweden, and is also a Professor and Vice Dean at the School of Innovation, Design and Engineering. She is also a member of the drafting committee for Social Science and Humanities at the Swedish Research Council, and chair of the drafting committee of the post-doctoral program for Riksbankens Jubileumsfond. In addition, she is on the Design Society Advisory Board and is co-chair of the Special Interest Group, Human Behaviour in Design. To her credit, Yvonne has edited three books and written several books about visual communication, besides numerous articles.
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