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Fashioning Japanese Subcultures by Yuniya Kawamura

Fashioning Japanese Subcultures

by Yuniya Kawamura
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Book cover type: Paperback
  • ISBN13: 9781847889478
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Bloomsbury Academic
  • Publisher Imprint: Bloomsbury Academic
  • Publication Date:
  • Pages: 192
  • Original Price: GBP 34.99
  • Language: English
  • Edition: N/A
  • Item Weight: 340 grams
  • BISAC Subject(s): Fashion & Accessories, Textile & Costume, and Beauty & Grooming / General

Western fashion has been widely appreciated and consumed in Tokyo for decades, but since the mid-1990s Japanese youth have been playing a crucial role in forming their own unique fashion communities and producing creative styles which have had a major impact on fashion globally.

Geographically and stylistically defined, subcultures such as Lolita in Harajuku, Gyaru and Gyaru-o in Shibuya, Age-jo in Shinjuku, and Mori Girl in Kouenji, reflect the affiliation and identities of their members, and have often blurred the boundary between professionals and amateurs for models, photographers, merchandisers and designers.

Based on insightful ethnographic fieldwork in Tokyo, Fashioning Japanese Subcultures is the first theoretical and analytical study on Japan's contemporary youth subcultures and their stylistic expressions. It is essential reading for students, scholars and anyone interested in fashion, sociology and subcultures.

Kawamura, Yuniya: - Yuniya Kawamura is Professor of Sociology at the Fashion Institute of Technology, Sate University of New York, USA. She is the author of four other Bloomsbury Visual Arts publications: Sneakers (2016), Fashion-ology (2023), Doing Research in Fashion and Dress (2020), and Cultural Appropriation in Fashion and Entertainment (2022).

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