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Imaging in Advertising: Verbal and Visual Codes of Commerce

by Fern L. Johnson
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Current price ₹5,704.00
Original price ₹6,845.00
Original price ₹6,845.00
Original price ₹6,845.00
(-17%)
₹5,704.00
Current price ₹5,704.00

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Book cover type: Paperback
  • ISBN13: 9780415978828
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 272
  • Original Price: USD 54.99
  • Language: English
  • Edition: 1
  • Item Weight: 431 grams
  • BISAC Subject(s): Graphic Arts / Advertising

Through a series of case studies, Fern L. Johnson examines how verbal and visual images produce meaning, exploring advertisements for cigarettes, alcohol, and cosmetics.

Fern L. Johnson is Professor of English and participating faculty member in the interdisciplinary Communication and Culture Program at Clark University. She is author of Speaking Culturally: Language Diversity in the United States.

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