logo200:品牌标识设计与创意实例解析
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"1.全书收录了作者创作过的涉及26个领域的200余个logo,并且每个案例都涵盖了项目背景、创意过程和设计心得三大部分,讲解清晰透彻。对于从事商业设计的同行具有非常实用的参考价值和指导作用。 2.本书作者绍洪福,共有700余件标识作品被客户采用;2003年8月3日,他设计的"京剧脸谱"荣获北京奥运会会徽征集第4名,实现了吉林省标识设计界在国际设计比赛中的历史性突破。此外,他的创业经历还成为了清华大学的总裁班的上课内容,并深受好评。
内容简介
本书是关于LOGO设计及运用的图书。全书收录了作者创作过的涉及26个领域的200余个LOGO,并且每个案例都涵盖了设计元素的雏形、文化底蕴和设计理念的相关内容,讲解清晰透彻。 作者深入了解每一个机构的文化内涵,深度剖析,量身定制出一个独具品 牌特色的LOGO。相信通过本书的学习,您会对LOGO设计有一个全新的认识,并且设计能力会大大提高。 本书既适合机构决策者和标识爱好者阅读,也可作为专业的培训教材使用。
作者简介
邵洪福 现任北京金点普华企业策划中心总经理与北京联合大学客座教授。 毕业于长春师范大学美术系与东北师范大学美术系,深造于清华大学的总裁班和城市经济班。职称为"美术学高 级工程师"。 1998 年 10 月创立长春金点企划设计公司,2004 年 12 月创立北京金点普华企 业策划中心。 2008北京奥运会会徽国际设计大赛上,其策划设计的参赛作品--"京剧脸谱" 获得第四名。 从事 LOGO 设计 26 年,有 700 多件LOGO 作品被客户采用,被业界内外誉 为"中国标识设计大王"。
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