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Manuals: Design and Identity Guidelines by Massimo Vignelli

Manuals: Design and Identity Guidelines

by Massimo Vignelli
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Book cover type: Hardcover
  • ISBN13: 9780500028827
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Thames & Hudson
  • Publisher Imprint: Thames & Hudson
  • Publication Date:
  • Pages: 600
  • Original Price: GBP 98.0
  • Language: English
  • Edition: N/A
  • Item Weight: 3108 grams
  • BISAC Subject(s): Graphic Arts / Commercial & Corporate and Reference

In today's landscape, designers rely on digital templates to implement brand identities--fast, accurate, and easily updatable, these digital manuals are now obligatory. But we have lost something in the transition to digital style guides, and the great printed standards manuals from the predigital era deserve a better fate than to be junked. This comprehensive study of corporate design manuals from the golden era of identity design makes a compelling case for their survival and continued appreciation.

The forty-two manuals featured have been expertly photographed, retaining all essential details, and are presented in a spacious and functional layout, allowing readers to fully appreciate these wonderful examples of sophisticated information design.

The photography is accompanied by a foreword by the late Massimo Vignelli, an afterword by designer Lance Wyman, and texts from Adrian Shaughnessy, Richard Danne (NASA designer), Martha Fleming (daughter of Allan Fleming, designer of the Canadian National Railway logo), Greg D'Onofrio, and Patricia Belen, alongside interviews with Armin Vit, Sean Perkins, John Lloyd, Michael Burke, Sean Wolcott, Liza Enebeis, and John Bateson.

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