Mid-Century Modern Graphic Design

Name: Mid-Century Modern Graphic Design
Brand: Batsford
SKU: 9781849944823
Price: 2253.0 INR
Availability: InStock

by Theo Inglis

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ISBN13: 9781849944823
Binding: Hardcover
Subject: N/A
Publisher: Batsford
Publisher Imprint: Batsford
Publication Date: N/A
Pages: 240
Original Price: GBP 24.95
Language: English
Edition: N/A
Item Weight: 953 grams
BISAC Subject(s): Graphic Arts / Commercial & Corporate, Graphic Arts / Advertising, and Graphic Arts / Illustration

About The Book

A visual and comprehensive guide to a hugely popular graphic style.

The distinctive aesthetic of mid-century design captured the post-war zeitgeist of energy and progress, and remains hugely popular today. In Mid-Century Modern Graphic Design Theo Inglis takes an in-depth look at the innovative graphics of the period, writing about the work of artists and designers from all over the world. From book covers, record covers and posters to advertising, typography and illustration, the designs feature eye-popping colour palettes, experimental type and prints that buzz with kinetic energy.

The book features artworks from a wide selection of international designers and illustrators whose work continues to inspire and influence today, including Ray Eames, Paul Rand, Alex Steinweiss, Joseph Low, Alvin Lustig, Elaine Lustig Cohen, Leo Lionni, Rudolph de Harak, Abram Games, Tom Eckersley, Ivan Chermayeff, Josef Albers, Corita Kent, Jim Flora, Ben Shahn, Herbert Bayer and Helen Borten.

Theo draws from a broad range of sources including advertising, magazine covers, record sleeves, travel posters and children's book illustration to show the development of the design style globally, and how this continues to influence design today. The book is packed with hundreds of colour illustrations, including classic designs, such as Saul Bass' film posters and Miroslav Sasek's children's books, alongside lesser-known gems.

About The Author

Theo Inglis is a design writer and graphic designer who specialises in post-war design. He writes regularly for online design magazine Grafik and for Monotype, the world's leading font company. Additionally, he holds an MA in Critical Writing in Art and Design from the Royal College of Art. He also runs the Tumblr account Midcenturymoderndesign, which has over 30,000 followers. He is based in Norwich.

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