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Reduktion: Schere im Kopf. Gestalten durch abstrahieren by Gurtner, Birgit

Reduktion: Schere im Kopf. Gestalten durch abstrahieren

by Birgit Gurtner
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Book cover type: Paperback
  • ISBN13: 9783752631562
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Bod - Books on Demand
  • Publisher Imprint: Bod - Books on Demand
  • Publication Date:
  • Pages: 168
  • Original Price: GBP 23.9
  • Language: German
  • Edition: N/A
  • Item Weight: 418 grams
  • BISAC Subject(s): Graphic Arts / General

Reduktion im Sinne des bildlichen Abstrahierens ist die zentrale Strategie im grafischen Entwurfsprozess um zu aussagekräftigen und überzeugenden Darstellungen zu gelangen. Dieses Buch soll GestalterInnen, insbesondere Studierende und BerufsanfängerInnen der Kreativbranche, in der Entwicklung von grafischen Ideen, von Signets und Illustrationen unterstützen. Basis der Gestaltungslehre sind aktuelle Erkenntnisse der Wahrnehmungspsychologie, der Kognitionswissenschaften sowie unmittelbare Erfahrungen aus Praxis und Lehre.

Birgit Gurtner ist Diplom-Kommunikationsdesignerin (FH) und Illustratorin, sowie emeritierte Professorin der Fachhochschule Salzburg, an der sie den Studiengang MultiMediaArt mit aufbaute und über 20 Jahre den Fachbereich Mediendesign leitete. Davor sammelte sie Erfahrungen in der klassischen Agenturszene, beim Fernsehen als Kameraassistentin und Trickfilmzeichnerin sowie in der 3D-Animation. Heute stehen in ihrem Atelier auf dem Land freie künstlerische Projekte und die Illustration im Zentrum.

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