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Retailing Principles: Global, Multichannel, and Managerial Viewpoints by Lynda Rose Poloian

Retailing Principles: Global, Multichannel, and Managerial Viewpoints

by Lynda Rose Poloian
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Book cover type: Hardcover
  • ISBN13: 9781563677427
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Fairchild Publications
  • Publisher Imprint: Fairchild Publications
  • Publication Date:
  • Pages: 624
  • Original Price: GBP 100.0
  • Language: English
  • Edition: N/A
  • Item Weight: 2268 grams
  • BISAC Subject(s): Fashion & Accessories, Industries / Retailing, and Industries / Fashion & Textile Industry

From the Inside Flap
What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: A Global Outlook, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing and issues of sustainability are dominant factors.

Lynda Rose Poloian taught retailing, marketing, and fashion courses at Southern New Hampshire University, USA, and was Director of the Fashion Merchandising Program for more than 25 years. She is a past president of ACRA, the collegiate affiliate of the National Retail Federation.

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