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Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies

by Amanda Sikarskie
Save 35% Save 35%
Current price ₹14,808.00
Original price ₹22,781.00
Original price ₹22,781.00
Original price ₹22,781.00
(-35%)
₹14,808.00
Current price ₹14,808.00

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Book cover type: Hardcover
  • ISBN13: 9780367901288
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 208
  • Original Price: GBP 171.99
  • Language: English
  • Edition: N/A
  • Item Weight: 628 grams
  • BISAC Subject(s): Fashion & Accessories

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.

With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.

The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

Amanda Sikarskie is Lecturer in the Department of Art and Art History at the University of Michigan-Flint and in the Comprehensive Studies Program at the University of Michigan-Ann Arbor.

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