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Structuring Design: Graphic Grids in Theory and Practice by Ulysses Voelker

Structuring Design: Graphic Grids in Theory and Practice

by Ulysses Voelker
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Book cover type: Hardcover
  • ISBN13: 9783721209945
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Niggli Verlag
  • Publisher Imprint: Niggli Verlag
  • Publication Date:
  • Pages: 176
  • Original Price: GBP 29.95
  • Language: English
  • Edition: N/A
  • Item Weight: 635 grams
  • BISAC Subject(s): Graphic Arts / Typography, Reference, and Study & Teaching

In visual communication, contents are arranged, organized, and presented. Design laws and principles that are inherent to every medium ensure that a novel looks like a novel, an art catalog like an art catalog, and a magazine like a magazine. This publication offers a compact mix of explanations, practical tips, and background information on the topic. At its center is the grid as the most important design principle, whose function and application are thoroughly discussed. The grid allows a consolidated approach to a structured design like a blueprint that supports not only faster and easier reading but also better comprehension of information. In a second part, the author discusses the design process itself with answers to seemingly simply questions of what to observe when designing and the sequence of steps. Another chapter focuses on relevant theoretical aspects such as how method and intuition are correlated. The final section contains an extensive glossary.

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