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The Fundamentals of Digital Fashion Marketing by Clare Harris

The Fundamentals of Digital Fashion Marketing

by Clare Harris
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Book cover type: Paperback
  • ISBN13: 9781474220859
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Bloomsbury Visual Arts
  • Publisher Imprint: Bloomsbury Visual Arts
  • Publication Date:
  • Pages: 216
  • Original Price: GBP 31.99
  • Language: English
  • Edition: N/A
  • Item Weight: 780 grams
  • BISAC Subject(s): Fashion & Accessories and Industries / Fashion & Textile Industry

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging technologies and examines their place in contemporary fashion careers and the opportunities they create for fashion graduates to design, promote and market themselves in a range of sites and formats.

Harris, Clare: - Clare Harris teaches creative technologies at the University of Sussex, UK and previously taught digital fashion practices at the University of Southampton. She is also a tutor for The Open University's Design Thinking course and runs her own design company, Millionsquid.

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