Name: The Trendmakers: Behind the Scenes of the Global Fashion Industry
Brand: Bloomsbury Academic
SKU: 9781474259798
Price: 14334.0 INR
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The Trendmakers: Behind the Scenes of the Global Fashion Industry

by Jenny Lantz

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ISBN13: 9781474259798
Binding: Hardcover
Subject: N/A
Publisher: Bloomsbury Academic
Publisher Imprint: Bloomsbury Academic
Publication Date: June 30, 2016
Pages: 256
Original Price: GBP 120.0
Language: English
Edition: N/A
Item Weight: 522 grams
BISAC Subject(s): Fashion & Accessories and Industries / Fashion & Textile Industry

About The Book

Numerous tastemakers exist in and between fashion production and consumption, from designers and stylists to trend forecasters, buyers, and journalists. How and why are each of these players bound up in the creation and dispersion of trends? In what ways are consumers' relations to trends constructed by these individuals and organizations? This book explores the social significance of trends in the global fashion industry through interviews with these 'fashion intermediaries', offering new insights into their influential roles in the setting and shaping of trends.

The Trendmakers contains exclusive interviews with financial analysts, creative directors from high street stores like H&M to designer brands such as Erdem, trend forecasters at WGSN, buyers from Harvey Nichols, and major fashion names like The Telegraph fashion critic Hilary Alexander. In contrast to existing research, Lantz offers an international understanding of the trend landscape, engaging with industry professionals from fashion capitals like London, Paris, and New York, as well as BRIC countries and the new, emerging fashion nations. The fashion media may have declared that 'trends are dead' in the light of digital dissemination, but Lantz argues that trends still not only serve as a significant organizing principle for the fashion industry as a whole but also as a source for legitimacy.

Engaging with classic fashion thinkers like Veblen, Simmel, and Bourdieu, as well as contemporary scholars like Entwistle and Steele, this book considers trends from an economic and cultural perspective to add to our knowledge of the complexities of the business of fashion.

About The Author

Eicher, Joanne B.: - Joanne B. Eicher is Regents Professor Emerita at the University of Minnesota. Joanne is Editor-in-Chief, Encyclopedia of Dress and Fashion (Bloomsbury and OUP); Series Editor, Dress, Body Culture (Bloomsbury); Author, Editor, Co-Editor, The Visible Self, (Fairchild); Dress and Gender (Berg); Dress and Ethnicity (Berg); Beads and Beadmakers (Berg); Mother, Daughter, Sister, Bride (National Geographic); a wide variety of published articles in professional journals and chapters in books.

Lantz, Jenny: - Jenny Lantz is a researcher at the Center for Arts, Business and Culture at the Stockholm School of Economics, Sweden, and senior lecturer in Fashion Studies at Stockholm University, Sweden. She was a fellow at Kennedy School, Harvard University, USA.

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