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Underground Empires: Stüssy, Carhartt WIP & Supreme LA: From Subculture to Empire

by Sofia Mercer
Save 13% Save 13%
Current price ₹1,020.00
Original price ₹1,167.00
Original price ₹1,167.00
Original price ₹1,167.00
(-13%)
₹1,020.00
Current price ₹1,020.00

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Book cover type: Paperback
  • ISBN13: 9798269373850
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Publication Date:
  • Pages: 146
  • Original Price: GBP 8.97
  • Language: English
  • Edition: N/A
  • Item Weight: 205 grams
  • BISAC Subject(s): Fashion & Accessories

Underground Empires chronicles how outsider labels like St�ssy, Carhartt WIP, and PALACE grew from counterculture movements into global fashion powerhouses. Rooted in skate, surf, and underground communities, these brands thrived on rebellion and authenticity. This book examines how they built devoted followings, resisted selling out, and yet became mainstream icons. It captures the contradictions of underground credibility colliding with corporate success, showing how misfit energy rewrote the rules of fashion. What began as small subcultural statements became enduring empires that still challenge what it means to be cool.

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