Who the Hell Is Mr. Brockmann?

Name: Who the Hell Is Mr. Brockmann?
Brand: Niggli
SKU: 9783721210071
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ISBN13: 9783721210071
Binding: Hardcover
Subject: N/A
Publisher: Niggli
Publisher Imprint: Niggli
Publication Date: October 25, 2022
Pages: N/A
Original Price: GBP 14.95
Language: English
Edition: N/A
Item Weight: 159 grams
BISAC Subject(s): Graphic Arts / Typography

About The Book

What are the underlying reasons for the success or failure of a design manifesto? How can cultural exchange bring new value to the field of graphic design? At the end of the day is the contemporary scene still truly innovative or simply basking in past glories?

Over the course of a residency at a London gallery, Swiss designer Demian Conrad invited an array of graphic designers and typographers past and present to share the anecdotes, stories and scandals that have marked the international design scene over the course of the last century. The result is Who the Hell is MÃ¼ller-Brockmann?, an examination of the ways in which the Swiss Style influenced British graphic design and vice versa.

This celebration of the ongoing dialogue and collaboration that has existed between the design traditions of these two countries also lays bare the divergences and conflicts that lie beneath the surface, and examines how such things as a typeface or a layout grid can come to have such an enduring impact on a global community and elicit such strong emotions.
Each participant was asked to bring a design-related artefact that represents their personal connection with the Swiss Style, all of which are presented in this volume. These images and the dialogues they generate create a bridge between the typographic traditions and practices of Britain and Switzerland.

Contributors:
Bruno Maag, Fraser Muggeridge, Freda Sack, Holger Jacobs, Michele Jannuzzi, Richard Hollis, Robin Kinross Sara De Bondt

About The Author

Conrad, Demian: - Demian Conrad is a designer, publisher, educator and artist. He founded Automatico Studio in 2017, as a Swiss based design studio with an international reputation for conceptual art works and essential design solutions. He is specialized in the design of visual identity, wayfinding, editorial and exhibition design, with a rich expertise in the fields of architecture, product design and contemporary art. His studio embrace its own independency and is detached from trends or commercial styles, creating enduring solutions and providing long-term value in both social and cultural arenas.

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