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Will Burtin and the Display of Visual Knowledge

by R. Roger Remington , Amy J. Vilz
Save 17% Save 17%
Current price ₹1,652.00
Original price ₹1,983.00
Original price ₹1,983.00
Original price ₹1,983.00
(-17%)
₹1,652.00
Current price ₹1,652.00

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Book cover type: Paperback
  • ISBN13: 9781933360362
  • Binding: Paperback
  • Subject: N/A
  • Publisher: RIT Cary Graphic Arts Press
  • Publisher Imprint: RIT Cary Graphic Arts Press
  • Publication Date:
  • Pages: 40
  • Original Price: USD 15.99
  • Language: English
  • Edition: UK
  • Item Weight: 105 grams
  • BISAC Subject(s): History & Criticism

This book explores the work of Will Burtin (1908-1972), designer, visionary, and teacher. Whether in advertising, exhibits, magazines, or other print material, his constant goal was to provide the audience with optimum communication of the content. Burtin designed visual training manuals for gunners during World War II, served as art director of Fortune magazine, organized several ground-breaking design conferences, and worked as a design consultant for the pharmaceutical giant Upjohn. Burtin had a unique ability to visually express complex concepts in a sophisticated yet aesthetically pleasing and accessible manner; this became the de?ning characteristic of his work. This chapbook, as well as the materials found in the Will Burtin Collection in the Graphic Design Archives, can be studied to give meaningful understanding to Burtin's design process. R. ROGER REMMINGTON is the Massimo and Lella Vignelli Distinguished Professor of Design in the School of Design, Rochester Institute of Technology. He is the author of several books, including Design and Science-The Life and Career of Will Burtin, co-authored with Robert S. P. Fripp, and American Modernism: Graphic Design, 1920 to 1960.

Remington, R. Roger: - R. Roger Remington is the Vignelli Distinguished Professor of Design Emeritus at Rochester Institute of Technology in Rochester, New York. He is an experienced teacher, scholar and author with critical interests in graphic design history, research, archiving and interpretation of historical documents.

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