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Working with Design Clients: Tools and Advice for Successful Partnerships

by Jessica Meharry
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Current price ₹5,311.00
Original price ₹7,586.00
Original price ₹7,586.00
Original price ₹7,586.00
(-30%)
₹5,311.00
Current price ₹5,311.00

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Book cover type: Hardcover
  • ISBN13: 9781350358836
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Bloomsbury Visual Arts
  • Publisher Imprint: Bloomsbury Visual Arts
  • Publication Date:
  • Pages: 224
  • Original Price: GBP 65.0
  • Language: English
  • Edition: N/A
  • Item Weight: 454 grams
  • BISAC Subject(s): Graphic Arts / Commercial & Corporate and Teaching / Subjects / Arts & Humanities

The studio is a core strand of design education, and working with real clients is one of the most valuable ways for students to develop their professional design practice skills.

The book is a practical guide to working on real-life briefs in the design studio - how to collaborate with and connect to communities, find and retain clients, and manage real-world design problems. Using tools and frameworks based on years of research and experience, students can develop their professional skills in a supportive environment.

The book is divided into four sections:
- Why (industry connections, experiential learning, personal empowerment)
- What (engaging with communities, client work, structure)
- Who (work roles, client relationships, articulating value)
- How (launching, logistics, planning)

The final section of the book covers information for those expanding into student-led studios, and includes information on strategies, financing and how to plan for the future. Supported by a companion website featuring downloads and resources for both students and instructors.

Meaghan Dee is a designer and an Associate Professor (and Chair) of Graphic Design at Virginia Tech, USA. Prior to this role, Meaghan spent three years as Director of a student-run, faculty-led studio, where she gained hands-on experience. Meaghan also spent six years serving on the board (and as co-chair) of the AIGA Design Educators' Community.

Jessica Meharry is an Associate Professor and co-Director of Academic Diversity, Equity, and Inclusion at Columbia College Chicago, USA. She is a designer, scholar, and educator with cross-disciplinary research focused on developing inclusive design management pedagogy and designing for equitable economies. She has more than 20 years of experience in higher education.

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