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You Are Here 2: A New Approach to Signage and Wayfinding by Victionary

You Are Here 2: A New Approach to Signage and Wayfinding

by Victionary
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Book cover type: Paperback
  • ISBN13: 9789887462958
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Victionary
  • Publisher Imprint: Victionary
  • Publication Date:
  • Pages: 256
  • Original Price: GBP 35.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1225 grams
  • BISAC Subject(s): Reference

When it comes to designing effective signages that are also appealing to the eye, a delicate balance needs to be struck. On one hand, a wayfinding system has to avoid confusion and reduce stress for visitors orienting themselves within complex environments such as a healthcare facility. On the other hand, as a big part of many a visual identity design project, it can help a brand stand out by presenting distinct pops of personality.

A follow-up to the first edition that was published in 2013, You Are Here 2 showcases a new curation of the best signages and wayfinding systems that enhance spaces and settings around the world today. Whether they serve to simply guide people from point A to point B or elicit curiosity and delight in exploration, these projects reflect the work of designers who are adept at merging form and functionality to demonstrate creative thinking and empathy.

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