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Mobile Brokerage: Kundennutzen Und Vertriebsimplikationen Mobiler Vertriebstechnologien Im Wertpapiergeschäft by Andreas Luber

Mobile Brokerage: Kundennutzen Und Vertriebsimplikationen Mobiler Vertriebstechnologien Im Wertpapiergeschäft

by Andreas Luber
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Book cover type: Paperback
  • ISBN13: 9783824481347
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Deutscher Universitatsverlag
  • Publisher Imprint: Deutscher Universitatsverlag
  • Publication Date:
  • Pages: 251
  • Original Price: USD 64.99
  • Language: German
  • Edition: 2004
  • Item Weight: 336 grams
  • BISAC Subject(s): Shakespeare

Andreas Luber präsentiert eine detaillierte Darstellung und Bewertung der derzeitigen Mobile Brokerage-Formen per SMS, WAP und i-mode und erörtert den technischen Fortschritt bei relevanten Mobilfunktechnologien. Am Beispiel des Wertpapiergeschäfts für Kleinanleger und unter Einbeziehung der neuen UMTS-Technologie untersucht er die Nutzenbeiträge verschiedener Absatzkanäle aus Kundensicht sowie die Vertriebsimplikationen auf der Bankseite.

Dr. Andreas Luber promovierte bei Prof. Dr. Guido Eilenberger am Lehrstuhl für Allgemeine Betriebswirtschaftslehre, Bankbetriebslehre und Finanzwirtschaft der Universität Rostock. Er ist Unternehmensberater bei Roland Berger Strategy Consultants im Competence Center Financial Services in München und erwarb im Rahmen zahlreicher Projekte detaillierte Kenntnisse im Bereich mobiler Finanzdienstleistungen.

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