From the Inside Flap
In the past two decades, David Nour's advisory work with global organizations has led to a remarkable discovery: strategic business relationships, although intellectually understood, are often an individual's, a group's, and an organization's single biggest undervalued asset. Beyond transactional networking, transformational business relationships open new doors, create unparalleled access to new, often unforeseen opportunities, accelerate your performance in any role, optimize your execution of critical initiatives, and help deliver quantifiable outcomes. The key to success is contradictory to popular myths and misperceptions: you don't need more contacts, bigger social networks, or more distractions, but rather fewer, deeper, more authentic, focused, and value-based relationships that stand the test of time - beyond a reason, to a season, and a lifetime.
The global pandemic also created new challenges and opportunities: how do you build relationships with people you can't physically meet? How do you manage or lead a team that must engage and influence others remotely - and still maintain a set of cultural norms? If business professionals are grounded, and the rest of the world builds relationships first, from which they do business, how do you keep global relationships moving forward? Add advancements in relationship-centric process automation, machine learning, predictive behavioral analytics, and now, the power and promise of the right relationships is no longer a luxury; it is an amplified and highly strategic business necessity.
Outlined in this entirely new third edition, Relationship Economics is a roadmap to turning everyday contacts into extraordinary personal and professional relationships. You'll have to be disciplined, intentional, and quantifiable in your investment of time, effort, and resources, and thus strategic in the relationships you choose to invest in. If they're relevant and mutually valuable, these relationships become a force multiplier of your market reach, value creation scale and impact, and a sustainable differentiator against known and unknown competitors. Imagine never having to look for another job, a client, or another opportunity - because of the investments you've made in identifying, nurturing, sustaining, relating, and capitalizing on a strong portfolio of business relationships.
From the Back Cover
PRAISE FOR RELATIONSHIP ECONOMICS
"If a person is judged by the company they keep, David Nour's Relationship Economics provides a systematic approach to building value in that judgment. The concepts reach well beyond networking to building lasting and productive relationships."
-JAMES MYLETT SVP, U.S. DIGITAL BUILDINGS SCHNEIDER ELECTRIC
"Nour is incredibly authentic in his advice and wants everyone around him to become the best version of themselves. Relationship Economics is a must-read for every business professional."
-BILL HOGAN CHIEF REVENUE OFFICER BEYOND IDENTITY
An Inspiring Fresh Perspective: In the post-pandemic world, your personal and professional success depends on the breadth, depth, authenticity, diversity, and quality of your relationships. Yet, most of us don't spend enough time building and nurturing the key relationships we need to achieve long-term sustainable success. That's where Relationship Economics comes into play. Relationship Economics isn't about networking. It's about learning how to invest in people for an extraordinary return. It's about exchanging Relationship Currency(R), accumulating Reputation Capital(R), and building your Professional Net Worth(R). It's about learning the art and science of relationships - hybrid, digital, global. Read this book to learn more.
DAVID NOUR is internationally recognized as the leading expert on applications of strategic relationships in profitable growth, sustained innovation, and lasting change. Nour serves as a trusted advisor to global leaders/boards and educates and coaches corporate leaders. An affiliate faculty at the Goizueta Business School at Emory University, Nour was named to the Global Gurus Top 30 Leadership Professionals and the Thinkers50 Radar 2021 lists. NourGroup.com
LIN WILSON is an illustrator that specializes in creating visual clarity out of chaos. His illustrations have been published in Fortune, The New York Times, and Harvard Magazine.
