Skip to content
Welcome To Atlantic Books! Upto 75% off Across Various Categories.
Upto 75% off Across Various Categories.
Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations

Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations

by Vijay Mahajan
Save 30% Save 30%
Rs. 895.00
Rs. 895.00 - Rs. 895.00
Rs. 895.00
Rs. 627.00
Rs. 627.00 - Rs. 627.00
Rs. 627.00

Estimated Shipping Date

Ships in 1-2 Days

Free Shipping on orders above Rs. 1000

New Year Offer - Use Code ATLANTIC10 at Checkout for additional 10% OFF

Request Bulk Quantity Quote
Book cover type: Hardcover
  • ISBN13: 9789386042323
  • Binding: Hardcover
  • Subject: Economics
  • Publisher: Sage Publications
  • Publisher Imprint: Sage Response
  • Publication Date:
  • Pages: 212
  • Original Price: 895.0 INR
  • Language: English
  • Edition: N/A
  • Item Weight: 522 grams

About the Book Watch Vijay Mahajan talk about Rise of Rural Consumers in Developing Countries</strong> <em>Harvesting 3 Billion Aspirations</em> This is the first comprehensive book highlighting the expanding consumer power of rural markets in developing countries. It takes a close look at one of the key stories in emerging markets: the untapped potential of the world's 3.4 billion rural consumers -- 90 percent of whom live in Asia and Africa. The sheer number of rural consumers can provide a massive customer base for innovative companies that figure out how to reach them. The book provides a profile of the rural developing world and examines the forces that are increasing rural prosperity, including billions of dollars in remittances from migrant workers. It includes several examples of innovations and best practices that are allowing companies to tap into this opportunity.