• ISBN13: 9788126912223
• Binding: Hardcover
• Subject: Economics
• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint: N/A
• Publication Date: May 22, 2009
• Pages: 568
• Original Price: INR 995.0
• Language: English
• Edition: N/A
• Item Weight: 660 grams

The book Rising Expectations: India’s Transformation is thought-provoking, timely and essential to know the transforming India. It offers a fresh, insightful look into this aspect of growth. It convinces the nations around what is to be gained by the meteoric rise of India. It highlights the importance of interdependency of nations to compete in global economy for growth and prosperity.
Over the past two decades or so, India has moved from a largely impoverished, underdeveloped country to a bustling, innovative, fast-changing society. The book shows how and why this could happen.
The book captures the totality of India’s rising expectations, its transformation and the challenges when the country is changing at a pace of historic velocity. The transformation has set in through rising expectations of economic gain and enhanced by exposure to more and more of emerging best practices in various domains.
The book analyzes all the aspects of this rapidly evolving world, combining hard facts and statistics with personal opinions and observations.
The ongoing transformation in many domains is challenging, but more challenging is the search for strategies, solutions and policies to transform these challenges for development and economic growth. The biggest challenge is how to give citizens a sense that they can exercise their will not only over their own government, businesses, and economic choices but also on some of the global forces shaping their lives. The gap between the rising expectations and challenges it poses has been studied in detail.
The book will be useful to the students of communication and management, policy-makers, and academicians—both national and international—and all those who are interested in knowing the transformation of India through the success story of globalization. It is essential reading for those interested in meteoric rise of India through transformation in the realms of entrepreneurship, science and technology.

Uma Narula is Ph.D. in Communication from the University of Massachusetts, Amherst, USA. At present she is Director/ Communication Consultant (Research & Training) with Communication Networks (CNET), New Delhi, India. She regularly conducts social and development research on national and international issues and provides communication training to corporate and academic groups. She is visiting teaching and research faculty to a number of Communication and Management Institutes in India and abroad.
Dr. Narula is a prolific writer and has authored many books which include: Mass Communication: Theory and Practice; Development Communication: Theory and Practice; Mass Communication Technologies: New Perspectives; Communication Perspectives: Cultural Diffusion, Dynamics and Challenges; Indian Women Across Generations; Business Communication Practices: Modern Trends; Indian Economy: Visions, Reality, Challenges; Handbook of Communication Models, Perspectives, Strategies; Dynamics of Mass Communications: Theory and Practice; and Communication Models.
She has co-authored three books: Development as Communication; Culture, Politics and Research Programs; and New Communication Technologies in Developing Countries.
Besides, she has a number of research publications and articles to her credit. She has also been associated with a number of national and international research projects, teaching, and training since 1958.