Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Marketing Higher Education

by Koku , Paul Sergius
Save 35% Save 35%
Current price ₹3,903.00
Original price ₹6,004.00
Original price ₹6,004.00
Original price ₹6,004.00
(-35%)
₹3,903.00
Current price ₹3,903.00

Ships in 1-2 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9780367749194
  • Binding: Paperback
  • Subject: Education & Psychology
  • Publisher: T&F
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 192
  • Original Price: GBP 48.99
  • Language: English
  • Edition: N/A
  • Item Weight: 350 grams
  • BISAC Subject(s): Marketing / Industrial

This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing both how universities are service providers and how education is a service, both of which need to be defined and marketed together.

Paul Sergius Koku, PhD, is a Fulbrighter and tenured full professor at the College of Business at Florida Atlantic University, USA.

Trusted for over 48 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us