• ISBN13: 9780198570707
• Binding: Paperback
• Subject: Education & Psychology
• Publisher: Oxford UP
• Publisher Imprint: Oxford UP
• Publication Date: July 15, 2008
• Pages: 360
• Original Price: GBP 71.0
• Language: English
• Edition: N/A
• Item Weight: 567 grams

About the Book The nature of attention is one of the oldest and most central problems in psychology. A huge amount of research has been produced on this subject in the last half century, especially on attention in the visual modality, but a general explanation has remained elusive. Many still view attention research as a field that is fundamentally fragmented. This book takes a different perspective and presents a unified theory of visual attention. <p/>The TVA model explains the many aspects of visual attention by just two mechanisms for selection of information: filtering and pigeonholing. These mechanisms are described in a set of simple equations, which allow TVA to mathematically model a large number of classical results in the attention literature. The theory explains psychological and neuroscientific findings by the same equations; TVA is a complete theory of visual attention, linking mind and brain. <p/> Aimed at advanced students and professional researchers, <em>Principles of Visual Attention</em> contains a detailed review of the most important research done on attention in vision, spanning cognitive psychology, brain imaging, patient studies, and recordings from single cells in the visual cortex. The book explains the TVA model and shows how it accounts for attentional effects observed across all the research areas described. <em>Principles of Visual Attention</em> offers a uniquely integrated view on a central topic in cognitive neuroscience.<br>