• ISBN13: 9788132111030
• Binding: Paperback
• Subject: Engineering
• Publisher: Sage Publications
• Publisher Imprint: Sage Response
• Publication Date: April 16, 2013
• Pages: 170
• Original Price: 475.0 INR
• Language: English
• Edition: N/A
• Item Weight: 363 grams

Management Essentials</b> is a simplified and synthesized version of core management principles to help readers appreciate the fundamentals of managing enterprises successfully in a competitive environment. It addresses the current dilemma in the field of management, where a strong perception exists that management theory and actual practice are increasingly disconnected from each other.<br /> <br /> The book delves into the notion of &lsquo;value&rsquo; creation cycle in an enterprise in relation to the competition and the importance to stay ahead on this curve vis-&agrave;-vis the competition. It discusses the interrelated concepts of analysis and decision making, and then goes further to connect the popular notion of branding to good business acumen. <br /> <br /> By drawing upon the author&rsquo;s extensive experience in academia and industry, the book uniquely intertwines theory with practice to join the dots across disparate business management concepts. About the Author <br> Arindam Banerjee</b> joined the faculty at IIM Ahmedabad after working in the industry for over seven years. After securing his PhD in Marketing Sciences, he was associated with various consulting/market research firms in the United States. During his tenure in the industry, he worked on business analytics problems in Retail Financial Services, FMCG/Retail and Consumer Durable sectors. He has consulted with GE Capital, Sears Roebuck, Bank One, Miller Brewing Company, Kraft Foods and Chase Manhattan Bank, among others.