Skip to content
Welcome To Atlantic Books! Upto 75% off Across Various Categories.
Upto 75% off Across Various Categories.
Experiential Retailing: Concepts and Strategies That Sell

Experiential Retailing: Concepts and Strategies That Sell

by Pauline Sullivan Youn-Knung Kim & Judith Forney
Save 30% Save 30%
Rs. 8,406.00
Rs. 8,406.00 - Rs. 8,406.00
Rs. 8,406.00
Rs. 5,885.00
Rs. 5,885.00 - Rs. 5,885.00
Rs. 5,885.00

Estimated Shipping Date

Ships in 1-2 Days

Free Shipping on orders above Rs. 1000

New Year Offer - Use Code ATLANTIC10 at Checkout for additional 10% OFF

Request Bulk Quantity Quote
Book cover type: Paperback
  • ISBN13: 9781501364150
  • Binding: Paperback
  • Subject: Fashion & Textile
  • Publisher: Fairchild
  • Publisher Imprint: Fairchild
  • Publication Date:
  • Pages: 480
  • Original Price: 74.99 GBP
  • Language: English
  • Edition: N/A
  • Item Weight: 1000 grams

About the Book Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.