• ISBN13: 9781501330711
• Binding: Paperback
• Subject: Fashion & TextileEducation & Psychology
• Publisher: Fairchild
• Publisher Imprint: Fairchild
• Publication Date: January 1, 2017
• Pages: 379
• Original Price: GBP 74.99
• Language: English
• Edition: N/A
• Item Weight: 1112 grams
• BISAC Subject(s): Fashion & Accessories, Textile & Costume, and Anthropology / Cultural & Social

Social Psychology of Dress presents and explains the major theories and concepts that are important to understanding relationships between dress and human behavior. These concepts and theories are derived from such disciplines as sociology, psychology, anthropology, communication, and textiles and clothing. Information presented will provide summaries of empirical research, as well as examples from current events or popular culture. The book provides a broad-based and inclusive discussion of the social psychology of dress, including:

- The study of dress and how to do it
- Cultural topics such as cultural patterns including technology, cultural complexity, normative order, aesthetics, hygiene, ethnicity, ritual
- Societal topics such as family, economy-occupation, social organizations and sports, fraternal organizations
- Individual-focused theories on deviance, personality variables, self, values, body image and social cognition
- Coverage of key theories related to dress and identity provide a strong theoretical foundation for further research

Unique chapter features bring in industry application and current events. The end-of-chapter summaries, discussion questions and activities give students opportunities to study and research dress.

Teaching resources including an instructor's guide, test bank and PowerPoint presentations with full-color versions of images from the textbook.

Social Psychology of Dress STUDIO
- Study smarter with self-quizzes featuring scored results and personalized study tips
- Review concepts with flashcards of essential vocabulary
- Download worksheets to complete chapter activities

This bundle includes Social Psychology of Dress and Social Psychology of Dress STUDIO Access Card.

Johnson, Kim K. P.: - Kim K. P. Johnson is a Professor Emeritus in the Retail Merchandising Program at the University of Minnesota.

Lennon, Sharron J.: - Sharron J. Lennon PhD is a Professor Emeritus in the Merchandising program in the Sidney and Lois Eskenazi School of Art, Architecture + Design at Indiana University. Dr. Lennon taught behavioral aspects of dress and consumer behavior and advised numerous doctoral and Master's students. Her research interests include consumer misbehavior on Black Friday, dress and objectification, body image and dress, dress codes, and online retail. Dr. Lennon is past president of the International Textiles and Apparel Association and served as editor of the Clothing and Textiles Research Journal.