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Business Innovation for Dummies by Alexander Hiam

Business Innovation for Dummies

by Alexander Hiam
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Book cover type: Paperback
  • ISBN13: 9780470601747
  • Binding: Paperback
  • Subject: N/A
  • Publisher: For Dummies
  • Publisher Imprint: For Dummies
  • Publication Date:
  • Pages: 357
  • Original Price: GBP 15.99
  • Language: English
  • Edition: N/A
  • Item Weight: 563 grams
  • BISAC Subject(s): Development / Business Development

From the Back Cover
Channel your creative prowess to boost your success in business

Fresh solutions and new products and services are the intellectual capital that gives a company its competitive edge. This practical guide gives you easy-to-follow steps for using creativity to solve problems, boost sales, master the art of invention, and identify new strategic opportunities.

  • Think outside the box -- learn how to tap into your creative energy and apply it to every area of the business milieu

  • Take the reigns -- make your mark as an innovator and discover how creative thinking can lead your company (and career) to greater heights

  • Brainstorm your worries away -- find out how to run a successful idea-generating session, from whom to invite to which brainstorming techniques to apply

  • Turn crisis into progress -- discover how creative thinking can turn problems into opportunities for innovative progress

  • Get the word out -- show your team how to trade in old ways of thinking to bring innovation to life

Open the book and find:

  • The importance of refreshing your sales and marketing functions

  • Advice on breaking down barriers to change

  • How to identify your leadership style

  • Ways to introduce creative practices to your daily routine

  • Tips on writing a creative brief

  • Innovative branding strategies and web promotions

  • How to profit from the product life cycle

  • Brainstorming ideas to get the creative juices flowing

Learn to:

  • Harness creative thinking to boost productivity and revenue

  • Give your company its competitive edge through fresh thinking

  • Invent new products or services for a changing market

  • Combine existing ideas or products into a new design

Alexander Hiam is the author of more than twenty popular books on business, including Marketing For Dummies and Marketing Kit For Dummies. Formerly a professor at the business school at the University of Massachusetts, Amherst, he has had many Fortune 500 firms and large U.S. government agencies as his clients.

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