Name: Business Plans for Canadians for Dummies
Brand: John Wiley & Sons (Canada)
SKU: 9781118349120
Price: 1604.0 INR
Availability: InStock

Business Plans for Canadians for Dummies

by Paul Tiffany

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ISBN13: 9781118349120
Binding: Paperback
Subject: N/A
Publisher: John Wiley & Sons (Canada)
Publisher Imprint: John Wiley & Sons (Canada)
Publication Date: October 2, 2012
Pages: 400
Original Price: GBP 17.99
Language: English
Edition: Revised
Item Weight: 663 grams
BISAC Subject(s): Strategic Planning

About The Book

From the Back Cover

Expert tips and strategies to help Canadians create winning business plans

Business Plans For Canadians For Dummies guides your business in the right direction whether you're part of a large corporation or a one-person show. This down-to-earth book guides you through every milestone in business planning, including creating a right-on mission statement; pinpointing the needs of your customers; scoping out your best competitive position; simplifying all the financial stuff; staying on top of trends, and fostering a captivating atmosphere for your staff. Business Plans For Canadians For Dummies is a fun and informative read for any entrepreneur.

Start planning -- find out what resources are available to help you build your business plan
Craft your mission statement -- clarify your vision, values, and goals
Take a closer look at your industry -- analyze your competition and your target market
Discover your company's best -- and worst -- assets -- find out how to play to your strengths and improve upon your weaknesses
Create your company's budget and forecast your sales -- delve into income statements and balance sheets
Zero in on a business strategy -- use your strategy to establish your competitive advantage
Learn from Canadian examples -- explore local inspirational stories and cautionary tales

Open the book and find:

How to establish your company vision and values
Ways to protect your intellectual property
Market research strategies
The importance of competition in the industry
Secrets to understanding your customers' needs
Tactics to recognize business opportunities and threats
How to promote your business using traditional and new media
A sample business plan, complete with income statement, balance sheet, and cash-flow statement

Learn to:

Get better acquainted with your target market
Craft a competitive strategy
Write clear and concise mission and values statements
Forecast and budget wisely

About The Author

Paul Tiffany, PhD, is a professor at the Haas School of Business, UC Berkeley.

Steven D. Peterson, PhD, is the founder and Managing Partner of Strategic Play.

Nada Wagner, MBA, is one of the principals of Next Wave Marketing and a professor at The Business School, Humber ITAL.

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