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Business Plans Kit for Dummies by Steven D. Peterson

Business Plans Kit for Dummies

by Steven D. Peterson
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Book cover type: Paperback
  • ISBN13: 9781119245490
  • Binding: Paperback
  • Subject: N/A
  • Publisher: For Dummies
  • Publisher Imprint: For Dummies
  • Publication Date:
  • Pages: 408
  • Original Price: USD 36.95
  • Language: English
  • Edition: N/A
  • Item Weight: 499 grams
  • BISAC Subject(s): Entrepreneurship, New Business Enterprises, and Strategic Planning

From the Back Cover

Construct a winning business plan

Everyone who wants to start -- or grow -- a business usually begins with the same question: what's the key to success? First and foremost, you need a solid business plan to prepare you for the challenges that lie ahead in today's competitive business world. Luckily, the expert guidance you need to do just that is at your fingertips!

Inside. . .

  • Identify your target market
  • Track business finances
  • Create a marketing plan
  • Leverage social media
  • Assess your competition
  • Tailor your plan
  • Put it all together
  • Implement your plan
  • Find helpful forms online

Steven D. Peterson, PhD, is the senior partner and founder of the management tool development company, Strategic Play.

Peter Jaret is a frequent contributor to The New York Times, Reader's Digest, and AARP Bulletin.

Barbara Findlay Schenck is a nationally recognized marketing specialist and the author of several For Dummies books.

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