Name: Business Storytelling for Dummies
Brand: For Dummies
SKU: 9781118661215
Price: 1829.0 INR
Availability: InStock

Business Storytelling for Dummies

by Karen Dietz

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ISBN13: 9781118661215
Binding: Paperback
Subject: N/A
Publisher: For Dummies
Publisher Imprint: For Dummies
Publication Date: December 4, 2013
Pages: 367
Original Price: GBP 21.99
Language: English
Edition: N/A
Item Weight: 558 grams
BISAC Subject(s): Business Communication / General

About The Book

Ready to hone your storytelling skills and craft a compelling business narrative?

Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience.

Storytelling is an art, but there's a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets.

Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to Business Storytelling For Dummies to

Learn the elements of storytelling and how to use them effectively
Become a better listener to become a better storyteller
Make your stories come to life with relatable details
Back up your story with data points
Use the power of storytelling to effect change
Choose the perfect format to tell your story

Startups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.

About The Author

Karen Dietz, PhD, is a 25-year veteran in business storytelling consulting, training, and leadership, and organizational development.

Lori L. Silverman offers business storytelling training, keynotes, and consulting. For 26 years, she's advised enterprises on strategic planning and organizational change.

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