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Competitive Intelligence for Dummies by James D. Underwood

Competitive Intelligence for Dummies

by James D. Underwood
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Paperback: Paperback
  • ISBN13: 9788126543977
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 384
  • Original Price: INR 489.0
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams
  • BISAC Subject(s): Strategic Planning

Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. Competitive Intelligence For Dummies introduces you to this fascinating subject and gives you the tools you need to incorporate it into your business decision-making process. Whether you are just starting a business, venturing into new areas with an existing company, or looking to gain ground on a key competitor, Competitive Intelligence For Dummies gives readers insight on how to gather valuable information on not only their competitors, but on the operational environment and target audience. It also shows readers how to carefully analyze and use this information in their decision-making processes to gain market share and be on the cutting edge. · Brushing Up on the Basics · Gathering, Confirming, and Organizing Relevant Data · Turning Data into Meaningful Intelligence · Getting Support for Intelligence Dissemination and Implementation

Jim Underwood has guided over 200 MBA teams to perform predictive modeling studies for numerous Fortune 500 companies. Combining readily accessible information and technologies with critical thinking skills, Underwood helps companies of all sizes gather and analyze intel to develop and execute strategic initiatives and gain a competitive advantage.

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