Name: Content Marketing Strategies for Dummies
Brand: For Dummies
SKU: 9781119154549
Price: 1778.0 INR
Availability: InStock

Content Marketing Strategies for Dummies

by Stephanie Diamond

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ISBN13: 9781119154549
Binding: Paperback
Subject: N/A
Publisher: For Dummies
Publisher Imprint: For Dummies
Publication Date: January 26, 2016
Pages: 408
Original Price: USD 29.95
Language: English
Edition: N/A
Item Weight: 544 grams
BISAC Subject(s): E-Commerce / Digital Marketing

About The Book

Drive your content marketing campaign toward success

Blogs and social platforms are all the rage right now--especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide.

Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that.

Analyze customer data to better understand your target audience's journey
Leverage social platforms, such as Facebook and Twitter, to develop channel promotions
Create and curate intelligent, engaging content that leads to action
Build upon your previous success with closed-loop analysis

Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.

About The Author

Stephanie Diamond is a marketing professional with more than 20 years of experience building profits in over 75 different industries. A strategic thinker, she has worked with solopreneurs, small business owners, and multibillion-dollar corporations. Follow her blog at Contentmarketingtoolbox.com/blog.

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