Name: Employer Branding for Dummies
Brand: For Dummies
SKU: 9781119071648
Price: 1825.0 INR
Availability: InStock

Employer Branding for Dummies

by Richard Mosley

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ISBN13: 9781119071648
Binding: Paperback
Subject: N/A
Publisher: For Dummies
Publisher Imprint: For Dummies
Publication Date: February 6, 2017
Pages: 360
Original Price: GBP 21.99
Language: English
Edition: N/A
Item Weight: 481 grams
BISAC Subject(s): Human Resources & Personnel Management

About The Book

From the Back Cover

Perfect your recruitment marketing
Develop a compelling employer value proposition
Demonstrate your employer brand ROI

Attract and retain the very best talent

The very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer -- and this book gives you the hard facts and expert insight you need to build your brand as a great place to work. From creating a distinctive employer identity to perfecting your talent-sourcing techniques, it helps create an employer brand that will get the very best talent beating a path to your door.

Inside ...

Create a strong business case
Develop an effective strategy
Identify your key target audiences
Create a compelling brand promise
Build an attractive career site
Harness social media
Deliver an engaging experience
Identify the right metrics and KPIs

About The Author

Richard Mosley, Universum's Global Head of Strategy, is widely recognized as a leading global authority on the subject of employer branding. He regularly chairs or delivers keynote presentations at many of the world's leading employer brand events.
Lars Schmidt, Founder of Amplify Talent and Cofounder of HR Open Source, is a leading strategy consultant, speaker, and writer in the fields of employer branding and recruiting.

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