Name: Gamification Marketing For Dummies
Brand: Wiley
SKU: 9789354245763
Price: 562.0 INR
Availability: InStock

Gamification Marketing For Dummies

by Zarrar Chishti

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ISBN13: 9789354245763
Binding: Paperback
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: January 19, 2021
Pages: 312
Original Price: INR 749.0
Language: English
Edition: N/A
Item Weight: 500 grams
BISAC Subject(s): N/A

About The Book

Nothing drives interest from customers more than giving them the chance to win. From old school sweepstakes and stamp collecting games to modern mobile loyalty programs or branded game apps, gamification helps connect you to your customers in a way they invite into their lives. This book helps you add the effective but challenging aspects of gamification to your marketing strategy. No matter what your digital proficiency, Intelligent Marketing with Gamification For Dummies will guide both veteran and inexperienced marketers through the maze of planning and executing a gamification strategy. ·Introducing Gamification Marketing ·Beginning Your Gamification Marketing Quest ·Executing Your Gamification Plan ·Monitoring Real-Time Events and Data after You Go Live ·Preparing for Your Next Gamification Quest ·The Part of Tens

About The Author

Zarrar Chishti is a software and games development consultant with over 500 games developed and marketed for companies around the world. Chishti graduated from Glasgow University in 1996 with a degree in Software Engineering. He is the CEO of his own software company, and consultant to teams across the world seeking developed skills in gamification options.

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