Name: Launching and Building a Brand for Dummies
Brand: For Dummies
SKU: 9781119748038
Price: 1778.0 INR
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Launching and Building a Brand for Dummies

by Amy Will

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ISBN13: 9781119748038
Binding: Paperback
Subject: N/A
Publisher: For Dummies
Publisher Imprint: For Dummies
Publication Date: January 6, 2022
Pages: 362
Original Price: USD 29.95
Language: English
Edition: N/A
Item Weight: 613 grams
BISAC Subject(s): Small Business and Marketing / General

About The Book

Create a strong brand DNA--and watch it grow

These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life--and a bigger chance of surviving against the competition--you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace.

In Launching & Building a Brand For Dummies, Amy Will--who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands--covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts.

Stand out on social media
Create viral campaigns
Build on Customer Loyalty and LongevityDeal with the competition

Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to--and Launching & Building a Brand For Dummies one of the secrets of--your future standout success.

About The Author

Amy Will launched her first business at just 24 years old, and has since established four successful brands. With a Bachelor's degree from California Lutheran University in marketing and communications, Amy's expertise lies in SEO strategy, intentional content creation, digital community building, and strategic business partnerships.

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