Name: Marketing Your Small Business for Dummies
Brand: For Dummies
SKU: 9781742168524
Price: 1574.0 INR
Availability: InStock

Marketing Your Small Business for Dummies

by Carolyn Tate

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ISBN13: 9781742168524
Binding: Paperback
Subject: N/A
Publisher: For Dummies
Publisher Imprint: For Dummies
Publication Date: September 19, 2011
Pages: 365
Original Price: USD 21.99
Language: English
Edition: Australian
Item Weight: 658 grams
BISAC Subject(s): Marketing / General and Small Business

About The Book

From the Back Cover

Attract customers and ensure the ongoing success of your small business with this no-nonsense guide

Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank.

Know your target market -- identify your ideal customers, and what, how and why they buy
Develop business and marketing plans -- learn how to create them and why they're so important
Build effective databases -- develop a database that creates business for you, without the headaches
Solidify your branding -- create a unique brand and keep it fresh and exciting
Understand the power of advertising -- assess if it's right for your business and how to pick the right strategies
Master publicity -- get your business in the media with the right message
Implement relationship marketing -- develop and maintain networks to create new opportunities
Embrace websites and online marketing -- build a website that drives customers to you, and use online tools and search engines to generate business

Open the book and find:

Easy steps to create a marketing plan
Smart models to keep your marketing efforts focused
Hypotheticals and true stories to demonstrate marketing tactics
Great ways to develop and perfect your branding
Methods to create fantastic advertisements
Techniques to generate great publicity
Clever ideas to build your business relationships
Straightforward explanations of online marketing strategies

Learn to:

Create a great marketing plan for your small business
Develop a powerful brand that's instantly recognisable
Use advertising and publicity to grow your business
Make the most of networking and online marketing

About The Author

Carolyn Tate is a small-business marketing expert with a passion for making marketing real for business owners. As a small-business operator herself, she's tried all the tactics in this book, so she knows what works and what doesn't. To find out more, visit www.connectmarketing.com.au.

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