Name: Professional Blogging for Dummies
Brand: For Dummies
SKU: 9780470601792
Price: 1774.0 INR
Availability: InStock

Professional Blogging for Dummies

by Susan J. Getgood

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ISBN13: 9780470601792
Binding: Paperback
Subject: N/A
Publisher: For Dummies
Publisher Imprint: For Dummies
Publication Date: July 26, 2010
Pages: 360
Original Price: GBP 19.99
Language: English
Edition: N/A
Item Weight: 558 grams
BISAC Subject(s): Internet / Blogging

About The Book

From the Back Cover
Turn a blog into real income! Here's how you build a blog-based business

If you want to blog like you mean business, this book is for you. Whether you own a small business or work solo from your kitchen table, this book helps you successfully use your blog as a business. How do you find a niche, plan a strategy, promote your blog, and monetize it? It's all here, and more, in this friendly guide.

It's all in the approach -- tackle things the way professionals do, by setting realistic goals and building a business plan
Know who everybody is -- understand your competition, define your audience, and find your own niche
Get some people -- do you need a lawyer? An accountant? Protect your business blog with trademarks, copyrights, and other important practices and policies
Mind your money -- learn how to monetize your blog, set up a budget, and get paid
Build a blog that brings 'em in -- choose a name and a Web host, and then see how to design a killer blog
Get the word out -- promote like crazy using search engines, social networking, traditional marketing, and PR
Crunch the numbers -- explore ways to measure and analyze your results with Google Alerts, Google Analytics, and FeedBurner

Open the book and find:

What professional bloggers know
How to turn a hobby blog into a business
Different ways to monetize your blog
Why promotion is the key to blogging success
The pros and cons of selling in your online store or someone else's
Design tips to make your blog unique
Interviews with successful blog-preneurs
Ten common mistakes and how to avoid them

Learn to:

Find your niche to build a blog-basedbusiness
Earn income from your blog
Create content and a design thatattract readers
Monitor and measure your success

About The Author

Susan J. Getgood is the Principal of GetGood Strategic Marketing (www.getgood.com). She advises organizations on social media and marketing strategies that build brands and drive revenue. Her blog, Marketing Roadmaps, can be read at http: //getgood.com/roadmaps/. Follow her on Twitter as @sgetgood.

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