Name: Small Business Marketing Kit for Dummies
Brand: For Dummies
SKU: 9781118311837
Price: 2052.0 INR
Availability: InStock

Small Business Marketing Kit for Dummies

by Barbara Findlay Schenck

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ISBN13: 9781118311837
Binding: Paperback
Subject: N/A
Publisher: For Dummies
Publisher Imprint: For Dummies
Publication Date: September 4, 2012
Pages: 384
Original Price: USD 29.99
Language: English
Edition: Revised
Item Weight: 586 grams
BISAC Subject(s): Sales & Selling / General, Marketing / General, and Small Business

About The Book

From the Back Cover

Harness the power of marketing and watch your business grow

If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a dynamic marketing campaign and taking advantage of the newest technologies and avenues for outreach.

The big picture -- get an overview of marketing that strips away the mystery, gives you the background you need, and puts you in a position to jumpstart your program
Brand yourself -- find helpful advice on defining your business position and brand -- and creating marketing communications that work
Keep connected -- discover how to leverage blogs for business success, and how to use social media to pull customers to your business
Break the mold -- put a twist on so-called traditional marketing tactics like ads, mailers, promotions, and publicity
The cornerstone of business -- find out how to capture prospects, turn those prospects into customers, and develop customer loyalty

Open the book and find:

Real advice for marketing in today's screen-connected, customer-empowered world
How to use the Internet and social media networks as your most essential guerrilla marketing tools
Instructions for generating publicity
How to set your marketing goals, objectives, strategies, and budgets
Ways to establish an online presence
Ten steps to a great marketing plan

Learn to:

Develop the right marketing strategy
Harness social media as a marketing tool
Establish your position and brand

Tools and worksheets on the companion CD

Bonus CD Includes

Worksheets, checklists, and charts to aid the small business marketer

About The Author

Barbara Findlay Schenck has been a marketing consultant for more than 20 years, with clients ranging from small businesses to Fortune 500 companies. In addition to her experience as a small business strategist, she's also a bestselling author and nationally syndicated columnist. Visit her website at www.bizstrong.com.

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