Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

The Real Thing: Coke's Bumpy Ride through India

by Nantoo Banerjee
Save 35% Save 35%
Current price ₹293.00
Original price ₹450.00
Original price ₹450.00
Original price ₹450.00
(-35%)
₹293.00
Current price ₹293.00

Ships in 1-2 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9788190358057
  • Binding: Paperback
  • Subject: General Books
  • Publisher: Frontpage Pub.
  • Publisher Imprint: Frontpage
  • Publication Date:
  • Pages: 250
  • Original Price: INR 450.0
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams
  • BISAC Subject(s): Industries / Food Industry

About Coca-cola, the soft drink giant's troubled business expansion in India, between January 1991 and May 2004.

Nantoo Banerjee served Coca-Cola India, first as a consultant and later as Director, Public Affairs & Communications. He took a short break from journalism in 2000 to be, in his own words, 'on the other side of the fence', the corporate world. He is Consulting Editor and columnist with a Delhi-based news feature and analysis syndicate, India Press Agency. A working journalist for over three decades, hw worked for the Indian Express, The Times of India, Business Standard, The Financial Express and The Telegraph. He received the Jefferson Fellowship from the East-West Centre, Hawaii which helped him to work extensively on Foriegn Direct Investments vis-a-vis domestic exchange control lwas in major Third World countries across the world, including China and India.

Trusted for over 48 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us