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Advertising Overload by Duchess Harris

Advertising Overload

by Duchess Harris
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Book cover type: Hardcover
  • ISBN13: 9781532113871
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Core Library
  • Publisher Imprint: Core Library
  • Publication Date:
  • Pages: 48
  • Original Price: USD 37.07
  • Language: English
  • Edition: N/A
  • Item Weight: 295 grams
  • BISAC Subject(s): Media Studies, Language Arts / Composition & Creative Writing, and Social Science / Sociology

Media outlets rely on advertising for financial support, but in many cases it's becoming more difficult to determine where the news ends and advertising begins. Advertising Overload takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted advertising at consumers. Easy-to-read text, vivid images, and helpful back matter give readers a clear look at this subject. Features include a table of contents, infographics, a glossary, additional resources, and an index. Aligned to Common Core Standards and correlated to state standards. Core Library is an imprint of Abdo Publishing, a division of ABDO.

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