• ISBN13: 9781118083468
• Binding: Paperback
• Subject: Graphic Design & Animation
• Publisher: Wiley
• Publisher Imprint: Wiley
• Publication Date: November 16, 2012
• Pages: 336
• Original Price: 37.95 USD
• Language: English
• Edition: N/A
• Item Weight: 660 grams

The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.