"I am creative in every single way!"
There's no better time than now to unlock the full potential of our minds. The brain capital of our children-and ourselves-is more valuable than ever. But what exactly is brain capital? It's the powerful combination of brain health and brain skills like curiosity, creativity, adaptability, and resilience that fuels our ability to thrive and flourish.
As parents, teachers, and caregivers, it's essential that we nurture this from the very beginning-and in our own lives, starting now.
This book looks like a children's book, but we call our children's books 'Inner Child' books because our books are meant for adults as well as for children. Our 'Inner Child' books are for anyone who needs to discover, or rediscover, new elements of themselves and to see the power of their brains and creative minds at work within their social and cultural environments.
In this rhyming adventure, join Shawn 'The Creative Kid' as he journeys through his day using the 16 Diamond Tools of NeuroSomatic Creativity(R)-practical strategies that strengthen his imagination, build his brain, and inspire others to do the same. Following this dynamic section, there are 60 pages of information, advice, and ideas on how to increase creative thinking and lower your risk for dementia and other cognitive illnesses.
Letford, Genein M.: - As the 2019 LA Lakers Business Woman and the 2015 CA Charter Teacher of the Year, Genein is a national thought leader and creator of the concept of 'Intercultural Creativity(R), NeuroSomatic Creativity(R)' and Prismatic Leadership(R). She is the Founder and Chief Creative Officer of CAFFE Strategies, Inc which is a consulting, coaching and training company that trains C-Suite executives and employees to create sustainable organizational creative and inclusive strategies, based on neuroscience, while unleashing their innovative thinking for themselves and in their businesses. Her 7 Gems of Intercultural Creativity(R) is a leading framework that encourages corporations in their diversity and inclusion development while developing critical cognitive tools for creative thinking. Her first book, From Debt To Destiny: Creating Financial Freedom From the Inside Out connects creative thinking to financial agility and was an international bestseller in 5 finance categories. Her book, 7 Gems of Intercultural Creativity: Connecting, Creating and Innovating Across Cultural Lines is the only book on this topic. She published her children's books, I AM CREATIVE and My Brain My Brain My Beautiful Brain with her 7-year-old son, Shawn Letford. They established 'Brain Capital Awareness' month in the cities of Buckeye, Avondale and Phoenix. Genein believes creative thinking thrives best in an inclusive environment and she is often called 'America's Creative Coach' for her work in reigniting intercultural creativity within our workforce.
Letford, Shawn T.: - Shawn published his first book on creativity at three years old and is on the global mission to help the world be more creative with healthy brains. He goes through his daily life giving his parents pure examples of creative thinking and inventive associations. In July 2025, Shawn received a proclamation for World Brain Day in his hometown of Avondale, Arizona. He also helped establish the nation's first Brain Capital Awareness Month in Phoenix, Arizona and Buckeye Arizona, which is the fastest growing city in the US. He is currently working on passing an Arizona bill with Arizona government to make sure children are protecting their brains with helmets.He still enjoys sprinklers, but has sparked an interest in solving the Rubik's cube faster than his dad. He loves being observant and plays his piano to exercise his mind. He speaks about creativity, curiosity and the brain at national events and is an honorary brain health actionist at the Center for BrainHealth in Dallas, Texas.
