Coercion or Persuasion?

Name: Coercion or Persuasion?
Brand: Routledge
SKU: 9781032978772
Price: 4119.0 INR
Availability: OutOfStock

by William Crofts

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ISBN13: 9781032978772
Binding: Paperback
Subject: N/A
Publisher: Routledge
Publisher Imprint: Routledge
Publication Date: July 6, 2026
Pages: 322
Original Price: GBP 32.99
Language: English
Edition: N/A
Item Weight: 600 grams
BISAC Subject(s): Europe / Great Britain / General

About The Book

In 1945, the new Labour government in Britain had two choices in pursuit of their programme of social change. They could use government orders and coercion, an extension of wartime siege economy; or they could try to persuade the people that their way was best for Britain. Morale-boosting propaganda directed towards the British public had been tried in the two wars against Germany, but this was the first time that the techniques were used in peacetime. First published in 1989, Coercion or Persuasion? exposes the deficiencies of the Attlee government's propaganda.

Dr Crofts shows how the Labour government, in its effort to resolve the conflict between its belief in socialist planning and its reluctance to use compulsion, attempted to 'exhort' rather than 'persuade' the British public. He examines the most controversial of the government's campaigns: to explain why it was necessary (although the war was over) to live with food rationing and other controls, and to export more than in 1938; and to 'man up' the industries on which reconstruction programme was most dependent, at the expense of 'non-essential' occupations. With its careful examination of the modern techniques of persuasion and their use for manipulation of people, this book raises many important issues of the time.

About The Author

William Crofts worked in advertising for over twenty years and was for sixteen years Senior Lecturer in Marketing Communication and Public Relations at Bristol Polytechnic.

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