«Kulturbier»: Deutsche Kultur in Der Bierplakatwerbung

Name: «Kulturbier»: Deutsche Kultur in Der Bierplakatwerbung
Brand: Peter Lang Gmbh, Internationaler Verlag Der W
SKU: 9783631516263
Price: 4011.0 INR
Availability: InStock

by Jarmo Korhonen , Doris Wagner

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ISBN13: 9783631516263
Binding: Paperback
Subject: N/A
Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
Publisher Imprint: Peter Lang Gmbh, Internationaler Verlag Der W
Publication Date: October 2, 2003
Pages: 150
Original Price: GBP 38.8
Language: German
Edition: N/A
Item Weight: 210 grams
BISAC Subject(s): Europe / General

About The Book

Bier ist untrennbar mit der deutschen Kultur verbunden. Die lange Brautradition wurde in Deutschland im Jahre 1516 mit dem Reinheitsgebot für das deutsche Bier gekrönt - der ersten lebensmittelrechtlichen Verordnung überhaupt. Als leicht alkoholisches Volksgetränk gehört Bier in Deutschland zu nahezu allen öffentlichen Veranstaltungen und privaten Feiern. Die Zugehörigkeit des Bieres zur deutschen Kultur zeigt sich auch in der Bierplakatwerbung. Für diesen Beitrag wurden aus einem Korpus von ca. 1600 Bierplakaten die häufigsten darin enthaltenen kulturellen Elemente zusammengestellt. Das Hauptaugenmerk liegt auf dem Ausdruck der Kultur in der heutigen deutschen Gesellschaft, verglichen mit der historischen Entwicklung und Wandlung. In einem weiteren Schritt wurden die Kulturelemente in der Bierplakatwerbung auf ihren Wirklichkeitsanspruch überprüft.

About The Author

Die Autorin: Doris Wagner, geboren 1960, studierte seit 1989 Germanistik, Ältere deutsche Philologie und Soziologie an der Universität Bayreuth. Promotion 1996 an der Universität Bayreuth. Seit 1997 mit einjähriger Unterbrechung Lektorin in Finnland, zuerst an der Universität Oulu und seit 2001 an der Universität Turku.

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