Winning North Vietnam’s Hearts and Minds during the Vietnam War (1954-1975)

Name: Winning North Vietnam’s Hearts and Minds during the Vietnam War (1954-1975)
Brand: Routledge
SKU: 9781032833996
Price: 5992.0 INR
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by Hai-Chung Pham

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ISBN13: 9781032833996
Binding: Paperback
Subject: N/A
Publisher: Routledge
Publisher Imprint: Routledge
Publication Date: July 20, 2026
Pages: 170
Original Price: GBP 47.99
Language: English
Edition: N/A
Item Weight: 250 grams
BISAC Subject(s): Asia / Southeast Asia

About The Book

Pham explores North Vietnam's unique challenges and perspectives to provide a holistic understanding of the Vietnam War. Delving into the emotional, philosophical and cultural dimensions of Northern Vietnamese experiences, this book transcends mere military strategy to illuminate how these elements shaped the nation's identity, beliefs and self-conception.

The book's multifaceted approach fosters a deeper understanding of North Vietnam's wartime journey. Beginning with the 1954 division of Vietnam, it probes into the ideological battles and propaganda efforts of the Democratic Republic of Vietnam (DRV) and examines historical precedents, Communist ideology, and propaganda slogans. Drawing upon historical records, personal anecdotes and cultural insights, it offers readers an intimate chronicle of North Vietnam's odyssey. By focusing on the cultural, psychological and ideological dimensions of the DRV's struggle, it fills a gap in the existing literature surrounding Northern Vietnamese experiences and perspectives.

A valuable resource for scholars, students, researchers and political scientists interested in the field of history, communication, war studies, peace and conflict studies, as well as the Vietnam War's historical and contemporary implications.

About The Author

Hai-Chung Pham is a senior lecturer of communication at British University Vietnam. Having earned her PhD in media and communication from Bournemouth University, she later researched at Harvard Kennedy School, focusing on Vietnamese cultural and psychological narratives.

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Winning North Vietnam’s Hearts and Minds during the Vietnam War (1954-1975)

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