Name: The Man In The Glass Box
Brand: Harper & Loukas Publishing
SKU: 9798218553685
Price: 1674.0 INR
Availability: InStock

The Man In The Glass Box

by Randolph Hubard

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ISBN13: 9798218553685
Binding: Paperback
Subject: N/A
Publisher: Harper & Loukas Publishing
Publisher Imprint: Harper & Loukas Publishing
Publication Date: May 13, 2025
Pages: 402
Original Price: GBP 18.99
Language: English
Edition: N/A
Item Weight: 536 grams
BISAC Subject(s): General

About The Book

At the beginning of the century, one of the world's largest pharmaceutical companies (ROCHE) collaborated with a New York advertising agency to create one of the most successful marketing campaigns in history.

The concept was simple: place a person inside a fully furnished Glass Apartment on Wheels and then send them traveling across the United States to promote the product.

Over the course of three years, they visited every major city, fair, and festival, crisscrossing the country's highways and byways.

This unconventional, groundbreaking campaign turned the marketing world on its head, opening up a new dimension in advertising.

While twelve people have walked on the moon, only ten have experienced life inside The Glass Box. This is the story of one of them.

About The Author

Hubard, Randolph: - Randolph Hubard is the man who "lived" inside the Glass Box, traveling across America in a fully furnished Glass Apartment on Wheels. A seasoned adventurer and former carny, he spent years on the road-through carnivals, city festivals, and the forgotten corners of America. This is his story: a memoir unlike anything you've ever read before.

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