Parole authentique versus parole instrumentalisée
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Double dispositif �ditorial et communicationnel, le blog s''est impos� comme un support id�al du r�cit personnel, de la diffusion d''une parole "authentique". Ainsi, la production d''�critures personnelles en ligne sur les blogs instaure par le double effet de la narration et de la publicit�, des usages et des pratiques sociales que nous allons explorer tout an long de ce travail de recherche. Ainsi, la premi�re partie analyse le processus de construction de la cat�gorie blog comme objet communicationnel dans l''espace public sur Internet avec comme point de d�part une circonscription de la notion de journal (de bord, intime, en ligne), notre deuxi�me partie questionne, dans une approche de type exploratoire, les conditions de d�veloppement d''un contexte propice � l''instrumentalisation des blogs, enfin notre derni�re partie pose les limites de ce milieu favorable � J''exploitation de la parole authentique par l''efficience des strat�gies identitaires de l''individu face � lui-m�me et aux autres dans un espace collectif innovant. La conclusion interroge les conditions d''un espace performatif ou l''�nonciation collective permet une concr�tisation des actions dans le monde r�el.
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