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Towards Localization of Anglicisms by Ekaterina Timofeeva

Towards Localization of Anglicisms

by Ekaterina Timofeeva
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Book cover type: Paperback
  • ISBN13: 9783639014037
  • Binding: Paperback
  • Subject: N/A
  • Publisher: VDM Verlag Dr. Mueller E.K.
  • Publisher Imprint: VDM Verlag Dr. Mueller E.K.
  • Publication Date:
  • Pages: 176
  • Original Price: GBP 56.44
  • Language: English
  • Edition: N/A
  • Item Weight: 245 grams
  • BISAC Subject(s): Linguistics / Historical & Comparative

The study investigates the ways in which the use of anglicisms on the localized promotional websites of global companies may be beneficial for the companies. The study suggests that anglicisms may be used in a promotional text as a strategic device, and localization of anglicisms is defined as part of the localization process which requires the adap-tation of the stylistic, grammatical, and sociolinguistic aspects of anglicisms to the target language.

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