Library Marketing and Communications: Strategies to Increase Relevance and Results

Name: Library Marketing and Communications: Strategies to Increase Relevance and Results
Brand: ALA Editions
SKU: 9780838947999
Price: 5903.0 INR
Availability: InStock

by Cordelia Anderson

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ISBN13: 9780838947999
Binding: Paperback
Subject: Library & Information Science
Publisher: ALA Editions
Publisher Imprint: ALA Editions
Publication Date: September 1, 2020
Pages: 176
Original Price: USD 54.99
Language: English
Edition: N/A
Item Weight: 245 grams
BISAC Subject(s): Library & Information Science / General

About The Book

Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organizational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts. Focusing on big-picture strategies, she shares lessons learned from her 20+ year career in library marketing and communications. No matter what type or size of library you help to lead, by reading this book you will

gain insight into why libraries need to tell their stories more effectively than they are today;
be able to craft a strategic roadmap for marketing your library and communicating its value in a variety of ways that resonate with key audiences;
see why improvements to the structure of your marketing and communications team can lead to better results;
learn practical methods for incorporating audience research into your planning;
know how to remove customer barriers and discontinue practices that are thwarting your marketing efforts;
receive guidance on preparing for potential crises;
understand how to be more community-focused by forming and sustaining partnerships; and
feel confident in engaging with stakeholders so that they become your library's best ambassadors.

About The Author

Cordelia Anderson has more than 20 years of experience in marketing and communications. During her tenure as director of marketing and communications for Charlotte Mecklenburg Library, she implemented many innovative marketing and communications strategies that earned her team the inaugural Library Journal Marketer of the Year Award and two John Cotton Dana Awards. Cordelia now runs her own consulting company, working with clients such as libraries, educational organizations, nonprofits, and government agencies. She is a popular public speaker, presenting at many meetings and conferences. The inspiration for her book Library Marketing and Communications: Strategies to Increase Relevance and Results came from her keynote address at the 2018 Library Marketing and Communications Conference. She offers on-demand Library Marketing & Communications training via Niche Academy which complements her book.

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