• ISBN13: 9781856047234
• Binding: Paperback
• Subject: Library & Information Science
• Publisher: Facet Publishing
• Publisher Imprint: FacetPub.
• Publication Date: June 4, 2010
• Pages: 125
• Original Price: GBP 49.95
• Language: English
• Edition: N/A
• Item Weight: 202 grams
• BISAC Subject(s): General

Microblogging and lifestreaming applications like Twitter, Tumblr, and FriendFeed are all around you and your users in everyday life. Robin M. Hastings presents a practical primer to help any library transform these cutting-edge, budget-friendly services into highly effective professional tools.

Written specifically for LIS professionals, Hastings' start-to-finish guide explores the ins and outs of the most popular microblogging applications, and covers everything from selection to implementation to evaluation. You'll find easy-to-follow technical tips for setting up feeds, linking to other sites and services, and searching, as well as best practices for community building, marketing, and promotion.

Foreword - Ellyssa Kroski
1. Introduction: Microblogging and Lifestreaming Basics
2. Planning
3. Implementation
4. Marketing
5. Best Practices
6. Measures of Success
7. References and Recommended Resources